The Telecom Regulatory Authority of India (TRAI) announced a key update on Friday.
TRAI has decided to give access service providers an extra month to follow its new rules about whitelisting URLs, APKs, and OTT links.
Why the Extension by TRAI?
Earlier, TRAI requested major telecom operators to start regulating messages that contain URLs, OTT links, APK files, and phone numbers. This was supposed to take effect by September 1. However, the deadline has now been extended.
The main goal behind this move is to reduce spam and phishing scams that often come through SMS.
The New Timeline of TRAI
Now, telecom providers need to:
1. Give TRAI an updated status report within 15 days.
2. Submit a full compliance report within 30 days from the day the new rule was issued.
Starting October 1, telecom providers must ensure that any traffic containing non-whitelisted URLs, APK files, or OTT links is not allowed.
TRAI stated, “This step aims to curb the misuse of Headers and Content Templates, ensuring a more secure and efficient telecom ecosystem. Further, the revised timeline for implementing call-back numbers will be fixed separately,” said TRAI.
Government’s Stand
Back on August 20, the government instructed access service providers to take real steps to stop the misuse of messaging services. This rule was supposed to go live on September 1. However, TRAI understands the challenges telecom providers face, so they extended the deadline.
New Rules for Messaging
– Telecom providers cannot send messages containing URLs, APKs, OTT links, or call-back numbers that are not whitelisted by the senders.
Stricter Measures for Non-Compliance
To prevent misuse of promotional content templates, TRAI has introduced strict penalties. If content templates are registered under the wrong category, they will be blacklisted. Repeat offenses will result in a one-month suspension of the sender’s services.
According to the government, the sender’s traffic will only be reinstated after legal action against the misuse is taken by the sender.
TRAI added that these new steps are essential to ensure a more secure messaging environment for everyone. With phishing and spam on the rise, it is crucial to put strong measures in place.
What It Means for You
If you are a customer, these changes might mean fewer spam messages in your inbox. Scammers often use URLs and APK files to trick people into clicking malicious links or downloading harmful files. By ensuring only whitelisted URLs and files are allowed, the chances of receiving such harmful content are reduced.
For Companies and Marketeers
Advertisers and companies will need to make sure all their links and files are whitelisted to continue their marketing campaigns without interruption. This new rule emphasizes secure and verified communication.
Industry Reaction
Many in the telecom industry have mixed reactions. Some believe these steps are necessary to enhance security and user trust. Others find the new rules challenging to implement in such a short period.
An Eye on the Future
These steps show India’s commitment to fighting digital scams and frauds. By implementing stricter rules, TRAI aims to build a safer digital ecosystem where users can trust the messages they receive.
Moving forward, we can expect more regulations aimed at making digital communication secure. While these changes might require adjustments, the long-term benefits of reduced spam and safer communication are worth the effort.
Conclusion
Overall, the extension granted by TRAI gives telecom providers some breathing room to adapt to the new rules. As we approach the new deadline, it is important for all parties involved to take the necessary steps to comply with these regulations.
Reducing spam and phishing attacks will help create a safer digital space for everyone. This is a win-win for both companies and customers alike. Let’s keep an eye on how effectively these new rules will be implemented and what further steps may be introduced in the future.
